Ashford International Truckstop

AIT approached me to redesign their logo and following initial conversations this quickly developed into a full-scale branding project, coupled with multiple pieces of supporting marketing collateral. It included full creative direction of the brand and its messaging and even extended to the colour and signage concepts around the truckstop itself.


At a glance how the new AIT brand logo developed.


A range of pop-up banners for display around the new truckstop.


French fold square leaflet promoting ket features and benefits of AIT.


Examples from the brand guideline booklet, giving internal and external teams instruction around to use the AIT identity and insight into key communication rules.


Business cards that formed part of AIT's rebrand.